Oct. 17, 2005
For Immediate Release
For Information, Contact:
Anna Figliulo at Freedman Foods
Burt Rutherford at TCFA
Freedman Foods Wins TCFA Beef Merchandiser Award
Saying they are a "
company with national reach," Texas Cattle Feeders Association (TCFA)
Chairman Charlie Sellers today awarded the TCFA Beef Merchandiser Award to
Freedman Meats of Dallas.
TCFA Beef Merchandiser Award is presented annually to a company or
individual who has done an outstanding job promoting and merchandising
beef and meeting consumer demands.
are," Sellers told the nearly 500 cattle feeders in attendance at the
association's annual convention in Grapevine, "most of you haven't
heard of Freedman Meats. But
if you've dined at Chili's, El Chico, Saltgrass Steakhouse, Landry's
and many other national chains, you've enjoyed the results of what
Freedman Meats is all about." In
addition, Sellers said the company serves many local and regional fine
Meats works closely with the Texas Beef Council and was among the first in
the industry to promote the new value cuts from the chuck, such as the
flat iron," Sellers said. "They
take pride in moving the whole animal.
While others in food service focus on the loin and rib cuts, they
take pride in also selling briskets, the chuck, round, ground beef, short
ribs and other cuts."
But they do more than just sell beef, according to Sellers.
"They also take a lot of pride in the innovative product
development work they do. Developing
Certified Angus Beef/Prime flat iron steaks for high-profile steakhouses,
using part of the chuck for skewered beef, and developing a bottom sirloin
specialty product for Asian concepts like the Big Bowl and Shanghai Circus
are some examples of how the company has stepped up and made an impact on
consumer demand for beef."
Meats is part of the Sysco Meat Group and has five facilities -
, and a new location in
. "Of those facilities, two
are among the top five Certified Angus Beef (CAB) distributors and the
combined volume of all CAB products from their facilities ranks them among
the top distributors of CAB in the world," Sellers said.
Meats is a great example of what being the best of the best in beef
merchandising is about," Sellers said.
"We're pleased to recognize them with this award."