The award, presented during the TCFA Convention today in
"People worldwide know The Big Texan for its free 72-oz. steak,
and the story is interesting," said Scott Keeling, TCFA chairman, in
making the award presentation.
ironic that R.J. "Bob" Lee, who founded The Big Texan and developed an
international reputation based on the
restaurant's reputation took a giant leap forward the day a hungry
cowboy walked through the doors and announced that he was so hungry he
"could eat a whole cow." Lee
decided to see just how hungry the fellow was, so he sat him down and
started feeding him steaks. When
the cowboy finally pushed back from the table, Lee tallied up how much the
fellow had eaten and calculated just how big his steak had to be. Since
then, The Big Texan has served almost 50,000 of its signature steaks and
almost 7,000 people have eaten the meal within the one-hour time limit.
their beef promotion abilities don't end with the 72-ounce steak,"
Keeling said. "Their
colorful billboards can be seen in five different states and they are
negotiating to put one in the Lincoln Tunnel in New York City."
number of movies have used The Big Texan, including "Waking Up in
Big Texan will host nearly half a million people this year and feed them
more than 208,000 pounds of "on the plate" beef, Keeling said.
Visitors from around the world have come to the restaurant for a
great steak and the unique atmosphere that has made it so well known.
On average, people from at least three different countries will
visit the restaurant each day.
driving force has always been beef," said Bobby Lee, "and we plan to
said plans are in the works to significantly expand the amount of beef The
Big Texan sells. "Drawing on
the tremendous name recognition they have built in their restaurant, the
next step in beef merchandising for Bobby and Danny Lee will be an
expansion of their mail order business, featuring beef produced right here
in the Texas Panhandle."